A PETA protest in Melbourne caused the Fashion Week down under to ditch fur all together!
During one of the week's fashion shows, protestors stormed the catwalk chanting "fur is dead" while parading anti-fur flyers (watch above).
They did this for about five minutes while confused models and bewildered attendees watched.
Some agreed with them, some yelled at them, but love it or hate it, they accomplished their goal.
Due to the concern for the models' safety, Melbourne decided to pull the rest of the week's fur pieces.
While it's unfortunate for all of the hard work put in by the designers, it's even more unfortunate when animals are brutally murdered for vanity.
We love fashion; we don't love animal cruelty.
Tags: animal cruelty, animals rights, fashion, fashion week, fur, inhumane, melbourne, peta, protest, vanity