
It's 5 o'HAWT somewhere!
And, that time is RIGHT NOW because we can't tear our eyes away from the delicious new ad campaign featuring David Beckham.
Becks is showing off the new Transocean Chronograph Unitime watch for Breitling in the best way he can: with tons of sex appeal.
The soccer player shot the ad
Tags: ad campaign, breitling, david beckham, transocean chronograph unitime watch, watches
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We were really excited to hear Cameron Diaz would be the new face of Tag Heuer last summer.
And now her ads for the Link Lady collection are out!
Sexy and sophisticated, Cameron models the luxurious watches with sleek perfection.
She says of the line
Tags: brand, cameron diaz, commercial, endorsement deal, link lady, tag heuer, watches
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They may have laid off half their employees last month, but Rocawear has no plans of going under. In fact, they've been busy strategizing a comeback of sorts.
Later this month the brand will release their first-ever TV campaign starring Jay-Z, who recently extended his contract with them for another 3 years.
Rocawear's also signed a slew of new licenses to expand into children's wear, swimwear, home products and watches.
Guess that means we'll be seeing little Blue Ivy rockin' Poppa Jay's clothes in the future.
[Image courtesy of WWD.]
Tags: blue ivy, blue ivy carter, childrens wear, home products, jay-z, rocawear, swimwear, tv campaign, watches
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We guess two can play at this game!
While Kim Kardashian has been keeping busy since announcing she and Kris Humphries would be getting a divorce after 72 days of marriage, her soon-to-be-ex is keeping the ca$h flow coming, as well - as he's just announced a brand new endorsement deal with Sector watches that will secure him $150,000!
Tags: divorce, endorsement deal, ex-husband, kim kardashian, kris humphries, lockout, nba, publicity, sector, watches
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We soooo told you about this yesterday! Sources had revealed to us that Kris Humphries was using his failed marriage to Kim Kardashian to gather more press.
In exchange for the press talking about his new endorsement deal with Sector watches for $150,000, Humphries offered to talk about Kim.
Yesterday, Humprhies held a press conference at NYC's Trump SoHo hotel to announce the lucrative deal. Kris revealed:
"As you all know, this has been a difficult time in my life, and I'm so grateful [for] my friends at Sector for their unwavering support."
He then added about his deal:
"It truly represents who I am both on and off the court. I've been a watch and fashion lover my entire life and a competitor and the no limit tag is really about how I approach my career. I'm really honored to be with the Sector brand. Most of all, they really do have great watches… A portion of the sales will go to my foundation which is all set up to fight against childhood obesity and it's a really great thing."
What do U think about the whole situation? Should Kris be talking about Kim at all?
Tags: kim kardashian, kris humphries, media, press, press conference, watches
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As we mentioned earlier this month, Casio has launched a new collection of Baby-G watches designed by Ke$ha.
During her tour stop in San Francisco, the Tik Tok singer sat down with Entertainment Tonight and talked about what inspired her designs and plans for the next collection.
Watch (ha!) Ke$ha's interview in the clip (above)!
Tags: baby-g, casio, kesha, kesha for baby-g watches, watches
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Tiger Woods picked up a new sponsorship from a Japanese heat rub not too long ago, which made it appear as if companies were beginning to look past his infidelity scandal. However, looks can be deceiving.
The golfer has been DROPPED by Swiss watch maker Tag Heuer, which may have been his most valuable sponsorship worth an estimated $10 million.
After being dropped by other companies including AT&T, Accenture, Gillette, and Gatorade, Woods is now at about a $25 million sponsorship loss.
He's still in pret-ty good shape though considering he is estimated to be worth about half a billion dollars!
[Image via WENN.]
Tags: gatorade, gillette, half a million, heat rub, infidelity, japan, sponsorship, swiss, watches
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