Audemars Piguet has just announced their latest global brand ambassador — LeBron James.
The NBA star will represent the brand, its collections and their philanthropic efforts.
The world’s oldest watch manufacturer has chosen LeBron to also collaborate on creating a special, limited edition watch.
And in an even better twist, LeBron will be donating the proceeds from any future auctions of his timepieces to charity! Proceeds will help benefit the LeBron James Family Foundation.
“Audemars Piguet and I strive for excellence in all our endeavors. I am honored to be the next global brand ambassador and join the ranks of industry greats who have previously represented the brand. I am also excited to collaborate with AP on an exclusive timepiece that will be the ultimate symbol of our partnership.”
And the North American President of Audemars Piguet is loving the partnership as well, adding:
“We have a history of partnering with those at the top of their game and right now, LeBron is like a comet. Not only does he burn up the court, but he maintains the right balance of family, philanthropy and fame.”
Sounds like a good match to us.
Tags: auction, brand ambassador, charity, collection, limited edition, watches