And it isn't a weird drug or something totally gross. Well, that last part might be a matter of opinion.
MTV proudly welcomed White Castles to the very short list of advertisers who've agreed to run commercials during their still controversial show, Skins.
The fast-food chain ran a bunch of ads, amidst mostly promos for other MTV shows and movie trailers.
Hey! It's a start! If they get a big boost in ratings for the show's final episode, maybe more companies will follow-suit.
Wonder what made the home of the what you crave decide to reach out during Skins? Do a lot of stoners watch this or something???