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Whole Foods Introduces 'Eco-Scale' For Household Cleaning Products

Filed under: HealthEnvironment

Whole Foods Market Eco Scale

One more reason to love Whole Foods!

With no government mandated regulations requiring companies to list ingredients on the packages of household cleaning products, the health conscious grocery store has developed an eco-friendly system to make sure there aren't any hidden toxins in products meant to be clean.

Whole Foods Market Eco-Scale uses three different scales (pictured above) that rate household cleaning products sold in their stores.

The orange, yellow, and green-rated products are verified by a third party and meet the following criteria:

Orange-rated products:

- No ingredients with significant environmental or safety concerns, such as phosphates, chlorine, or preservatives that have the potential to release formaldehyde.
- No artificial colors
- No animal testing

Yellow-rated products:

- No ingredients with moderate environmental or safety concerns, such as DEA, TEA or MEA surfactants (surface acting agents that can act as foaming agents) that have the potential to contain nitrosamines and other impurities
- No synthetic thickeners made from non-renewable petroleum-derived sources
- 100% natural fragrances

Green-rated products (highest rated):

- Meet all of the standards of both orange and yellow-rated products.
- Only 100 percent natural ingredients
- Contain no petroleum-derived ingredients at all

The new system aiming to help consumers avoid contaminating their homes with toxins is already in place. Any products on the shelves that DO NOT meet at least orange-rated standards will be removed.

The global vice president of procurement for Whole Foods Market, Jim Speirs, said of the company's new eco-friendly commitment:

"Shoppers have a right to know what’s actually in the products they use to clean their homes. We’ve always carefully monitored ingredients. Now, with Eco-Scale, we’re able to help shoppers buy eco-friendly products with confidence and provide safer alternatives for their households and for the planet as a whole.”

We think this is a fantastic idea which will hopefully inspire other grocery stores to follow suit. Thanks for thinking of your customers, Whole Foods!

[Image via Whole Foods Market.]

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Whole Foods Launching A Food Film Festival!

Filed under: Film FlickersInspiration

whole foods launching film festival

What a wonderful idea! We SO approve of this!

Whole Foods Market will be launching their first-ever Whole Foods Market Do Something Reel Film Festival, which is being held this April in honor of Earth Month, in an effort to “serve as reminder of small changes people can make for good while supporting budding green-genre filmmakers.”

Here are some highlights of festival deets from the press release:

"The festival will launch April 1, 2011, and travel to 70 cities across the U.S. in celebration of Earth Month."

"The film festival is a collection of six provocative, character-driven films that focus on food, environmental issues and everyday people with a vision of making a world of difference."

"A portion of all tickets sales from the 'Whole Foods Market Do Something Reel' Film Festival will go towards a film production and development grant that will encourage filmmakers to continue making stories about the environment and the choices we make as consumers."

"Unlike larger destination festivals, 'Whole Foods Markets Do Something Reel' Film Festival will be held in movie theaters across the country in communities near Whole Foods Market stores. The festival will also feature filmmaker discussions, either in person or via Skype."

Bravo, Whole Foods! We seriously love this!

For those of you whose curiosity is piqued, check out the press release descriptions of this year's chosen films after the jump!

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