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Will.i.am & Stars Go Green!

Filed under: will.i.amGoing GreenEnvironment

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Do you love recycling??

Not as much as will.i.am and The Coca-Cola Company do!

We mean, they showed up to the EKOCYCLE Partner Launch — where were you?? Ha!

The whole thing was green-focused… it featured a build out that included sustainable materials throughout the space to offer an inside visual look at the EKOCYCLE story and process, in addition to exclusive artwork created by famed artist Buff Monster (we didn't make that up).

EKOCYCLE is ready to handle more and more brands, which is fab because they already have a huge load

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Will.i.am Aims To Change The World With Ekocycle

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Because when we recycle, we are changing the world!

Will.i.am has teamed up with Coca-Cola to launch Ekocycle, a new initiative to encourage consumers to recycle by launching eco-friendly fashion with brands like Levi’s, New Era, RVCA, Case-Mate and Beats by Dr. Dre.

To produce Ekocycle-licensed gear, the brands' products must be made from at least 25% of recycled products, like bottles or cans.

Will.i.am was moved to do this by the thought of sustainability and how to make these products popular. He said:

"I’m motivated by the goal to redefine in popular culture the purpose and participation of the consumer and companies. Right now, there’s a disconnect. If I’m a consumer and I purchase a product, someone makes a profit and that’s it. I value the product but I don’t value the community. That’s not right and it’s weird. In actuality it should be, ‘I’m a consumer and this is my community and I support this product and brand because they make my community better.'"

We couldn’t agree more!

Both New Era and Beats by Dr. Dre partnerships were unveiled in July, while the other participating companies were announced on Wednesday.

Debuting in April, Levi’s limited-edition men's 501 jeans are made from 29% of recycled waste and will have a price tag of $128.

New Era is scheduled to release a 42% recycled 59Fifty fitted hat and a 9Fifty strapback in Spring 2013 and will run between $30 to $45.

RVCA designed boardshorts made from five plastic bottles and will retail for $65.99. They plan to release more products, including items for women, next year.

The Beats Ekocycle headphones contain 30% of recycled materials and will set you back $349.95. Case-Mate is the only brand going all in with a $35 100% recycled phone case.

Besides helping the environment, Coca-Cola will give $1 million over five years to community recycling centers.

This sounds like such an amazing thing, and it’s been around since July! Whatevs. At least it’s gaining popularity now because this is something everyone can get behind!

Ch-ch-check out some of the Ekocycle products (below)!

[Image via WENN.]

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Will.I.Am's Car Is No Longer Missing!

Filed under: Legal MattersTwitterwill.i.am

Hooray!

Will.i.am has found his missing space shuttle car that was stolen (or possibly taken as a practical joke?) outside of his album release party in Hollywood on Monday.

The musician sounded pretty mad on Twitter about the whole ordeal, but didn't get the police involved because he thought he might have been "getting punk'd" and didn't "want to waste tax dollars on pranks."

Then this creepy video hit the web, in which a masked YouTube user takes credit for the theft!

We would think that might persuade the Black Eyed Pea to call the cops, but nope!

Luckily, his patience paid off. Ryan Friedlinghaus, the founder and CEO of The World Famous West Coast Customs, has apparently found the $700,000 vehicle and tweeted to Will:

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Will.I.Am & Coca-Cola Are Teaming Up For An Eco-Friendly Collection!

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We're always down with some green ideas!

Will.i.am and Coca-Cola recently teamed up to launch a range of eco-friendly attire and accessories in hopes to increase recycling.

How cool!

Given the name, Ekocycle, the line will feature gear and accessories made from recycled materials, and a series of headphones with Beats by Dre, which is also expected to launch this fall.

But that's not it!

The brand is also collaborating with New Era for a collection of eco-friendly hats that are due to drop in 2013.

Being environmentally-conscious has never had so much swag!

[Image via WENN.]

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Lindsay Lohan Pretties Herself Up To Party In Hollywood

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Lindsay Lohan was dressed, but didn't impress at will.i.am's album wrap party at Avalon on Monday night.

LiLo was rockin' a very Nicki Minaj meets Amy Winehouse beauty look

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Nicole Scherzinger Is A Neon Beauty In Hollywood

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Neon colors are as vivid as Nicole Scherzinger!

The colorful singer made a very bright entrance at the Hollywood Bowl on Sunday as she made her way to perform for The Celebration of Global Filipino Music Festival.

Nicole wore some luminous highlighter green heels, blue jeans, and a white top with splatters of vibrant chroma.

The artist killed the show along with Taboo, Lou Diamond Phillips, Apl.de.ap, Will.i.am, and comedian Jo Koy.

The starlet Tweeted:

“So excited @HollywoodBowl about to go on stage w/ my boys! @apl_de, @iamwill and @TabBep…Filipino love!”

Following her fabulous performance, Miz Scherzinger went to Pink Taco in Hollywood for some delicious eats.

Yummmm!

What a great way to end such a smashing night!

Are U feeling the singer's radiant attire?!?

[Image via Pacific Coast News.]

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Will.I.Am Carries Olympic Torch!

Filed under: Inspirationwill.i.amOlympics

William Torch

How cool would it be to get to do this??

Will.I.Am says that being able to carry the Olympic torch was a dream come true — and we're inclined to believe him!

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