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Payless Walks Into Beauty

Filed under: Beauty BuzzBusiness BlitzH&M

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H&M isn't the only company spreading their wings into the beauty industry.

Footwear mega-retailer Payless will be launching an extensive beauty line set to hit stores starting September 1st.

Under the names Zoe & Zac and Unforgettable Moments, the lines will include bath and body products like lotions, creams, fragrances, nail polish, and makeup.

CEO LuAnn Via says of their new business venture:

"Payless is really all about inspiring possibilities in fashion in footwear and accessories. We’ve had a lot of progress expanding our accessories line with handbags, sunglasses and hats [in 2009]. We feel that this is a product that our customers would appreciate as well.”

One thing we're sure they'll appreciate is the price. The beauty line will range in price from $2.99 to $19.99.

Would U buy beauty products from Payless???

[Image via AP Images.]

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