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American Apparel Claims They Still Use "Real" People As Models

Filed under: ModelsAd CampaignsAmerican Apparel


For years American Apparel has stood by their non-model policy, but now they're coming under fire for recently hiring Australian model Zanita Whittington for some of their scantily clad adverts.

However, the hipsters over at AA took time out of their busy butt casting schedule to slam those allegations.

Creative Director, Iris Alonzo said in a statement:

I'd say that 95% of the people we shoot have never been professionally photographed before, and approximately 50% of those people work for the company in some capacity. I'm excited to work with someone like Zanita, who we found through her blog and whose self-portraits we recently featured in our collaboration with LOOKBOOK.nu. She may be a professional model, but I think she's making more waves with her photography and styling and that's what we'll focus on when we collaborate. In the same vein, I was excited to shoot Martine, a fashion marketing assistant who works at our Los Angeles headquarters, and C Diamond, a retail backstock employee, because their personal style and energy resonates with the brand. What's most important to us is that our photographs and advertisements capture our garments and models as they naturally are.

So does that mean they're naturally slutty and into showing off their tittays and vajayjay? Oh and we can't forget they can't be ugly!

Iris continues the rant by adding:

Our $50/hour flat rate for modeling means we don't have agents knocking on our door too often and we like it that way. Many American Apparel models work with us because they support our company or appreciate our aesthetic, or better yet, they are employees who have helped build the company into what it is today. To me, this is a big part of the reason American Apparel images evoke the emotions that they do.

Sure, the emotions of a cheap porno.

Do U believe what AA is saying???

[Image courtesy of American Apparel.]

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