While, the film version of Marmaduke may not have been bearable for most human eyes, it may have a second chance at the box office for a different set of eyes.
The world's first movie theater for pets opened at Sweden's annual pet exhibition.
Fox Home Entertainment contacted the fair organizers with the idea and Pedigree sponsored 8 screenings with up to 20 dogs attending each show.
Project manager Gerd Linden commented about his excitement for the idea, saying:
"A cinema for dogs! This sounded like music to me. A movie with a dog as the principal actor at a pet exhibition? [How] could we do something else?"
While most of the dogs were focused on the free food given out by the dog food sponsor, Linden said, "At least they could be with their owners during the cinema and not be left at home."
Totally! Sounds like an awesome idea and we WISH we could take Teddy to the movies with us here. Too bad, he really likes foreign films, but hates reading the subtitles anyway.
Linden talked about the future of pet cinema optimistically, saying:
"We intend to continue this next year and also welcome other pets. We might have dogs, cats and snakes — though not in the same row."
Tags: cats, cinema, film, fox, marmaduke, movie, pedigree, snake, sweden, theater