Advertisers have been dropping like birds out of the sky on New Years Eve in Arkansas from the controversial MTV show Skins, but PETA is offering to step in.
Despite rumors of cancellation due to declining ratings, MTV says it will air all ten episodes of the show with a little help from PETA.
The non-profit organization has offered up a 30-second spot featuring Pink and Ricky Gervais giving voice to a computer-generated alligator and rabbit who make the case that “exotic skins and fur belong on their original owners.”
PETA said in a statement:
“In light of the uproar surrounding the explicit content of MTV's new teen drama, Skins, and the show's resultant loss of sponsors, PETA is offering the network a chance to get some positive media attention as well as save animals' skins."
Not a bad marketing plan at all.
Hopefully advertising with younger viewers may inspire an entire new generation of animal activists!