PETA has got some power!
The animal-rights organization has successfully convinced the world's largest teamaker, Unilever, to immediately cease wordwide testing on animals for tea or tea ingredients.
Unilever, the company behind brands such as Lipton and PG tips teas, was advised of imminent global "Lipton/PG tips CruelTEA" campaigns by PETA and its affiliates in a meeting with top executives, which included a little peek into the campaign.
The glimpse included a sneak peek at PETA's planned campaign website, which contained hard facts about painful experiments on pigs, rabbits, and rats as well as parodies of the tea brands' labels.
It worked and Lipton has posted its new policy on its website stating:
"Unilever is committing to no animal testing for our tea and tea-based beverages, with immediate effect."
The company joins other major beverage companies like the world's number one green-tea maker, ITO EN, as well as Honest Tea, Twinings, Luzianne Tea, and Stash Tea in their pledge not to conduct tests on animals.
Well played, PETA!
[Image via AP Images.]
Tags: animal testing, animals, campaign, experiments, rabbits