In the short four-year life Knut — the world's most famous Polar Bear — made over $140 million dollars.
Now the fate of Brand Knut—unprecedented in the history of brands and animals—is up for grabs.
Scores of book publishers, moviemakers, marketers, advertisers, and manufacturers of stuffed animals, lunchboxes, and coffee cups hope to profit before the public's memory of the cuddly cub is replaced with that of a large, dead polar bear.
There are already plans for a television documentary in Germany. The chinamaker KPM is issuing $315 commemorative Knuts that have Zur Erinnerung ("in memoriam") inscribed on them. (cra-cra)
So, it seems as though Knut is destined to make millions in death as well.
Poor Knut, looks like it's gonna be a while before the bear will finally rest in peace.
[Image via WENN.]