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Rap mogul Marion 'Suge' Knight is to show his softer side by posing with his pet pooches for a new animal rights campaign.
The former Death Row Records boss will front a drive to end cruelty to dogs in collaboration with People for the Ethical Treatment of Animals (you know, PETA).
He has posed for a photoshoot with his three beloved Labrador retrievers.
Knight's publicist says
"He loves dogs, it's something he thoroughly believes in."
We can't wait to see what Suge and PETA come up with!
[Image via WENN.]