Leonardo DiCaprio is going to lead a campaign for the International Fund for Animal Welfare to raise awareness for endangered elephants.
This week is specifically about elephants and how poaching them for their ivory tusks is still a very serious issue.
"In the past century, the number of elephants in the wild has declined by 50 percent. Their disappearance could devastate ecosystems and have a lasting impact on the biodiversity of our planet. I hope this program will inspire and empower you to help protect elephants worldwide."
Good thing a face as familiar as Leo is here to shine the light on a subject most people don't think about or even know about. He said:
"Many people around the world still have no idea that elephants are killed for their ivory tusks, and that’s why public education is so important.
There were 1.3 million elephants in 1979; rampant poaching and other factors have reduced that by more than half to an estimated 500,000…Authorities in 85 countries have seized almost 400 tonnes of ivory on the black market since the 1989 ivory trade ban."
Poor elephants. Let's stop those jerk poachers and raise elephant awareness.
Tell your friends! Let's shout it from the rooftops… save the elephants!
[Image via WENN.]