Twentieth Century Fox Home Entertainment and Taubman Centers have partnered to create an entirely new shopping experience with the installation of Fox Movie Mall virtual storefronts.
After downloading the app Fox Movie Mall, customers can literally just scan a QR code off a wall of whatever movie they want to buy.
This sounds like the future of shopping.
Their exclusive partnership will feature entertainment lounges featuring footage from Alvin and the Chipmunks: Chipwrecked.
A CEO from Fox's Marketing division said:
"The Fox Movie Mall virtual storefronts are a truly unique experience for mall visitors.
We are constantly looking for new opportunities to reach consumers and this technological advancement has allowed us to further engage with them by offering a convenient and fast way to get the movies they love."
A marketing rep from Taubman said:
"As the finest collection of retail real estate in America, we are always looking for partnerships with premium brands that enhance the shopping experience for our customers.
We welcome the addition of Fox’s multifaceted programming that entertains and rewards our shoppers and gives them a new, convenient way to shop for home entertainment products."
The future is coming, and there's nothing we can do to stop it.
Other than to stop and go "awww" at the cute chipmunks on the screen.