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New Zealand Billboard Is Literally Covered In Rabbit Pelts! It's Advertising WHAT??

| Filed under: Ad CampaignsFoodFast FoodRabbitsBunnyDisgusting!Fur

There's a billboard in New Zealand that is straight up covered in rabbit furs, it\'s kinda gross.

In Wellington, New Zealand, there is a pizzeria called Hell Pizza, and they've got a unique way to advertise their new pie.

The new pizza is Rabbit Pizza (gross) so what better way to advertise than on a giant billboard! That's totally normal and acceptable!

Except this particular billboard was entirely covered in rabbit pelts.

Yes, the fur from dead rabbits. The real fur.

The gross/clever billboard reads:

"New for Easter. Rabbit Pizza. Made from real rabbit. Like this billboard."

The thing is, New Zealand apparently has a rabbit problem. They're not cute bunnies there, they're a pest.

There was still obviously a lot of international backlash, so the pizzeria actually responded on their Facebook page, writing:

"As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island."

Delicious, cute and a pest. We guess rabbit is okay. To each their own.

Seems like a waste of fur to us though!

[Image via Hell Pizza/Facebook.]

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One comment to “New Zealand Billboard Is Literally Covered In Rabbit Pelts! It's Advertising WHAT??”

  1. Kim Lane says – reply to this


    Thanks for noticing New Zealand!
    Rabbits in New Zealand were introduced by English colonist hoping to develop a fur trade, and bring in high protein, low fat meat that reproduced quickly.
    The rabbits got loose, as they do, and now we have millions of them, destroying farming land all over the country, and just too many to be caught, and be sold for fur.
    The pizza is extremely healthy, and tasty! All the meat is sourced from wild rabbits, caught by local hunters, as is the fur. No farmed animals!