Kellan Lutz has been chosen to be the new face of Calvin Klein underwear, and for many, the ad campaign will bring back fond memories of yesteryear.
Insiders at the iconic American label say,
“He’s going to be their new Mark Wahlberg. Kellan has been signed to Calvin Klein for a huge campaign that will feature him in his skivvies all over billboards and in magazines…. The executives have a plan to model the ads ver similarly after the famous Mark Wahlberg campaign in the 90s. They want to recreate the look of the hugely successful ads, and who is better than Kellan Lutz to fill out those little underwear?”
The timing of the campaign remake is spot on – Marky Mark starred in the CK Underwear ads seventeen years ago. Enough time has passed for those who were young for the original to appreciate the nostalgia, and those who were too young to remember are now old enough to appreciate another washboard cutie posing in his tighty whities.
We also think Kellan is a good choice – he has the same charming likability (that smile!) as Mark plus the body for the part. There aren’t many who fit that slate!
No word yet on who will shoot the campaign, but we can’t wait to see what they do with it!
[Image via WENN / Courtesy of Calvin Klein.]