Kellog’s Sued For False Claims On Rice Krispies

Kellog’s Sued For False Claims On Rice Krispies

If you didn’t purchase any Rice Crispies in 2009, you may have missed the claim they made on the side of their box that said that “[Rice Crispies] support your child’s immunity.” Frosted Mini Wheats had a similar statement on their box, claiming that they are “clinically shown to improve children’s attentiveness by nearly 20%.”

Both claims turned out to be completely false, and now Kellog’s is paying the price.

The Federal Trade Commission (FTC) has ordered Kellog’s to pay $10.5 million to customers and charities as a punishment.

Good! Companies should be held responsible for the claims they make about their products!

[Image via AP Images.]

Jan 21, 2011 10:00am PDT

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