Last month, nearly 6 million people in the U.S. deleted their Facebook accounts, bringing the total number of active users in the United States from 155.2 million to 149.4 million.
Canada also lost 1.52 million users, and the U.K., Norway, and Russia lost over 100,000 users each.
Here’s what tracking service Inside Facebook’s Eric Eldon had to say about the drop:
“By the time Facebook reaches around 50 percent of the total population in a given country (plus or minus, depending on Internet access rates in that country), growth generally slows to a halt. So far, Facebook has been able to make up stalls and losses with big gains in heavily populated developing countries like Mexico, Brazil, India and Indonesia.”
And here’s what CEO of Law360.com Magnus Hoglund had to say about it:
“From my experience, I get the sense that being on Facebook is not cool anymore. The early adopters and trend-setters are moving away. [But] these are also exactly the type of people brand advertisers want to reach; if they are leaving, it doesn’t look good for Facebook.”
What do U think? Are these drops normal? Or is Facebook on its way out?
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