Emilio Pucci has big plans for the United States.
The Italian luxury label announced this week they will be increase their presence in the US by opening in-store boutiques at Saks Fifth Avenue.
CEO Alessandra Carra said of the move:
“The U.S. market is excellent for Pucci, one of the markets that is growing the most, as it showed 20 percent gains year-to-date. We didn├óΓé¼Γäót used to have shop-in-shops in department stores, as it was a conscious decision in the past to focus on building our boutiques, but we thought that with Saks, it was the right moment to change our strategy.”
Carra added they’ll be setting up even more in-store boutiques at other department stores as well.
[Image via Getty Images.]