This is awkward.
After filing for bankruptcy, Kodak is asking to have their name taken off the Kodak Theater in Hollywood. The Oscars theater was purchased by Kodak and built in 2000, but now the now bankrupt company wants to back out of their deal, since it costs them $4 million a year.
In fact, this could be the second to last year the Oscars will be held in that theater since the Academy of Motion Picture Arts and Sciences did NOT renew their contract with the theater after 2013.
This is going to be a huge pain in the a** considering the theater and shops surrounding the venue are littered with the Kodak logo, brand, and merchandise.
So, the big question is, where will the Oscars go? Sources are whispering that the Nokia Theater in downtown El Lay is a possibility.
Wherever the awards show moves to, we all can pretty much assume that the traffic will be insane around awards time.