Your skin, duh!
Marc Jacobs is taking a different approach for his latest Protect The Skin You’re In campaign t-shirts.
Rather than featuring nekked models, the designer got Eric Cartman, Randy Marsh and Butters Stotch of South Park to strip down for him.
MJ’s business partner Robert Duffy told WWD the show’s creators Trey Parker and Matt Stone were very involved in the process and were also very protective:
“They├óΓé¼Γäóre very, very cautious about collaborations. We├óΓé¼Γäóve worked with so many artists in the past, and I├óΓé¼Γäód say Trey and Matt are the most protective of their brand. They were so involved, to the point of wanting to know the texture of the T-shirt and how thick the paint is on the silk screen. I really wanted to do Kenny, but they said there was absolutely no way they were going to let me use Kenny. I wanted to see what he looks like without his coat.”
If you want to help Cartman, Butters and Randy to spread the word the shirts are now available online and at Marc by Marc Jacobs boutiques for $35.