The Knicks are getting all kinds of attention, and you know why.
It’s Jeremy Lin, the the new starting guard that’s been blowing everyone away. He’s like Lebron James, just not as cocky and we don’t get the feeling he’ll betray his home team.
Anyway, the new hero drove regional sports net MSG to its highest ratings for a regular season event in the 23 years — that’s since the network has been tracking household ratings, beating a record that had stood for almost 17 years!! WOW!
On Feb. 17 and Feb. 20 it pulled in an averaged 7.37 Nielsen household rating (540,788 households) and 7.34/542,265 respectively for the network!
Here’s what the president of the network said:
“This is a basketball town and the Knicks’ recent performance, combined with Jeremy Lin’s compelling story, has created unparalleled demand for these games.”
Nothing against them, but let’s be honest — these numbers would not be happening without Lin.
Either way, this spells good news for the team and network!
[Image via WENN.]