Have U been watching all the Linsanity unfold this year as Knicks point guard Jeremy Lin continues to rise as a top competitor in the NBA?
Well, now you can taste it too! If you live near Harvard, at least.
Ben & Jerry’s has honored the player with his own flavor of frozen yogort called Taste The Lin-Sanity! The Vermont-based company has only released the new concoction at its at Harvard Square location because Jeremy is a graduate of the prestigious university.
According to a spokesperson, the limited time promotion will run through the school’s basketball season and also raise money for a to-be-determined Cambridge nonprofit.
It’s a pretty big deal to have your own ice cream flavor and should be taken as a sign that Jeremy has truly made it. Other celebs who have influenced the ice cream makers to create a unique flavor include Jimmy Fallon, Stephen Colbert, and Alec Baldwin‘s Schweddy Balls character on Saturday Night Live.
The frozen yogurt, which blends vanilla with lychee honey swirls and a fresh waffle cookie on the side, caused some controversy too.
Originally, the company included pieces of fortune cookie in the their new flavor, which we can only assume was a nod to Lin’s Asian heritage. Some people took offense to the cookie’s inclusion, as Ben & Jerry’s general manager for Boston and Cambridge explained:
“There seemed to be a bit of an initial backlash about it, but we obviously weren’t looking to offend anybody and the majority of the feedback about it has been positive.”
Everyone in the Harvard area can now relax and Taste The Lin-Sanity without feeling like they are supporting any damaging stereotypes because the flavor is now fortune cookie free!
As for the rest of us around the country, we’ll just have to settle for tasting the company’s new Greek frozen yogurt instead.
[Image via Ben & Jerry’s.]