Rachel Zoe Puts Her Seal Of Approval On Jockey Intimates


Jockey has dipped their pretty little hands into some fashionable undies!

Rachel Zoe teamed up with the underwear company earlier this year to promote and curate Must Have, a chic collection of underwear that is comfortable and fabulous.

Zoe believes having the right undergarments is essential:

├óΓé¼┼ôStyle starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”

Not only will you get flashy and comfy, your Jockey Must Have tags will read: Preferred by Rachel Zoe.

Dustin Cohn, chief marketing officer at Jockey International explains why the company chose the designer:

“[She is a] design and fashion icon. Jockey wanted to address a younger, more fashion-conscious consumer.”

The two lines of “fashion-forward intimates” includes bikinis, thongs, hipsters, boy-shorts and tanks and will be available in solid colors and graphic prints.

The unmentionables are also affordably chic, with tops priced between $21-$24, shapewear from $26-$57, and underwear for $10.50 each or three pairs for $27.

If U can’t wait to slip into a pair, the new collection is already available at Jockey stores and jockey.com, and a department store launch is scheduled for October.

There’s only one way to describe this collab: ba-nan-as.

[Images courtesy of Jockey.]

Jul 2, 2012 9:30am PDT

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