Surprisingly, Rob didn’t want to slap the Kardashian name on his line, so he went with Arthur George, which is a combination of his middle name, Arthur, and his dad’s middle name, George.
“The label still says it├óΓé¼Γäós by Robert Kardashian, but I├óΓé¼Γäóm more comfortable if it doesn├óΓé¼Γäót scream Kardashian at you. We don├óΓé¼Γäót have to overkill everything but, at the same time, you can├óΓé¼Γäót get away from it. And Arthur George sounds classy.”
So, you’re probably wondering why socks? The self-proclaimed sock enthusiast added:
“Socks are something I├óΓé¼Γäóve always been passionate about. I have friends who own streetwear companies and they ask me to pick out anything I want and I only go for the socks.”
A lush ones at that!
Rob’s Arthur George line is made of 100% Egyptian cotton and will retail for $30 a pair exclusively at Neiman Marcus for two months starting November 9 with junior’s and women’s socks to follow.
Kardashian also hinted at possibly launching a clothing line, but for now he just wants to knock the socks
off on everyone!
Will U be wearing the classier side of the Kardashians?!?
[Image via Ivan Nikolov/WENN.]