Selena Gomez Teams Up With Adidas NEO — One Month After Justin Bieber!

Can you say ‘awkward’?

Selena Gomez is following in Justin Bieber‘s Adidas footsteps and partnering with the brand’s NEO label!

Dressed in an Adidas skull tee, a plaid shirt, jeans and NEO high-tops, Selenita was unveiled as NEO’s new global style icon on Tuesday in El Lay, where she put on that smile we all know and love for the cameras.

Under her new title, Selena will represent the brand for the next three years in their seasonal Live Your Style campaigns, which roll out in February, and even design her own collection of sneakers, clothing and accessories.

With all the craziness that’s going on in her life, Selena’s excited for her latest fashion adventure, saying:

“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.”

You said it, sista!

Now that she’s joined the NEO family, we think it’s almost guaranteed that the Jelena relationship rumors are far from over.

In other words, get the popcorn ready.


[Image via AKM-GSI.]

Nov 20, 2012 5:28pm PDT

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