Tyler The Creator’s Ad Campaign For Mountain Dew Is Stirring Up Some Serious Controversy!

tyler creator gif

At this point, Tyler the Creator‘s name has essentially become synonymous with controversy.

The foul-mouthed rapper and his buddies from Odd Future have teamed up to put together an ad campaign for Mountain Dew, and the commercials are already being deemed both racist and sexist.

For some reason, we’re not surprised considering both of those subjects seem to be common themes in his music.

The ads come in three parts, the first of which shows a goat beating on a female waitress after a Mountain Dew-enduced frenzy. But the clip that’s drawing all of the criticism is the bizarre conclusion which shows the bruised and battered woman attempting to pick the culprit out of a police line-up.

The other suspects (who are played by Odd Future members) are all black, and while the attacker is an animal, he spits slang and threats at the white woman such as “Snitches get stitches” and “You better not snitch on a playa.” Seriously, need we say more?

We’re sure there’s supposed to be some sort of joke in the fact that the assailant is a goat, but we’re just not laughing, Tyler.

Making light of violence against women is already disgusting enough on its own, but then to take it a step further by enforcing racial stereotypes is just plain awful.

PepsiCo has since pulled the horribly offensive ad from YouTube, but we’re pretty shocked it made it on the air in the first place.

May 1, 2013 4:44pm PDT

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