In the week before the Jewish New Year, the clothing company posted new photos to their Tumblr account featuring a Hasidic male model.
Yoel Weisshaus was more than happy to strike a pose in American Apparel threads, as well as a shtreimel, which isn’t sold in stores.
Along with the photos came the following caption:
“Meet Yoel Weisshaus. Yoel, a Chasidish Jew who grew up in a Yiddish speaking home in Brooklyn, attended Yeshiva at an early age. Yoel is a peasant with chutzpa known for suing the Port Authority of New York and New Jersey over its controversial toll hikes, at prices that exceed twofold what one earns per hour under the minimum wage. Yoel is talented and drafts his own pleadings because he cannot afford an attorney, his case is still ongoing. He freelances in sales of American made braidings and ribbons for local garments and hat manufactures. Yoel has an accent because English is not his first language, but he is still striving to learn English writing.”
We have to say, it’s kind of a nice change from the usual soft core porn ads.
[Image via American Apparel Tumblr.]