France Has An Ingenious Idea To Cut Down On Food Waste! The World Should Be Doing This IMMEDIATELY!

intermache ugly fruits and veggies and stuff

People are generally encouraged to eat at least 5 servings of fruits and vegetables a day. That’s a lot.

And guess what… we throw away 300 MILLION TONS of food each year!

That’s awful! Do you know why we toss out food?

Because it just doesn’t look as beautiful as other fruits or veggies.

Intermarch├â┬⌐ is the third largest supermarket chain in France, and they’ve got an incredible idea.

They’ve launched a campaign featuring fruits like the Grotesque Apple and the Hideous Orange, each with their own deformity. The thing is, these fruits and veggies just look weird, they’re actually just as good for you as other fruits or veggies.

So now Intermarch├â┬⌐ is selling those ugly foods… for 30% less than normal!!

It’s fighting food waste and getting cheap healthy food into houses everywhere! (In France.)

Check out the video (below) to get an up close look at these healthy, ugly foods!

[Image via Intermarché.]

Jul 19, 2014 2:05pm PDT

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