Target Outrages Customers After Debuting Controversial Annie Ads; Petition Calls For Apology To Quvenzhané Wallis

Annie for Target ads spark controversy.

To celebrate the film Annie (currently in theaters), Target simultaneously launched an Annie for Target girls clothing line.

The clothes themselves are cute enough, but the ads for the collection have sparked controversy among some consumers for mainly depicting white models.

A (see it HERE) petition has been started by L’Sean Rinique urging Target to remedy this by including more African-American models in the ads and issuing an apology to the film’s star Quvenzhan├â┬⌐ Wallis, and has already garnered several hundred signatures from supporters.

The petition in part states:

“Your recent Annie ads and in-store displays depicts a misleading depiction of the movie as it shows a Caucasion young lady opposed to the star of the film- Quvenzhan├â┬⌐ Wallis. Though the model is quite professional, she does not speak to the relevance of the movie or main character. When the original Annie came out, everything was about Aileen Quinn or a character/person that emulated her…why not now Target? If you can show it online, show it in ALL of your stores with multiple signage with different girls not one!

Although Annie is a fictitious character, there has been a major uproar from protesters stating that they would not support the movie due to the star being African American. Is the reason why Target maliciously hid Quvenzhan├â┬⌐ Wallis or refused to use an African American girl to depict Annie in their ads?”

[ Related: Quvenzhané Poses For An Adorable Pic With Beyoncé ]

Though the collection’s lookbook does feature a couple of African-American models, most of the in-store display ads — including the one with the red-bow dress that serves as the main piece of the collection — prominently showcase Caucasian models.

And since Quvenzhané is the star of the film and even wore the red-bow dress on the red carpet, supporters of the petition believe that the 11-year-old should have been the main model for the ads.

Target has not yet issued a response.

See images from the lookbook in the gallery (above)!


[Image via & Andres Otero/WENN]

Dec 29, 2014 2:36pm PDT

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