Spirit Airlines Promotes Buying 69th Plane With Offensive $69 Promo… Oh And LOT$ Of Baggage Fees!

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Spirit Airlines is known for two things: being an airline and being awful at being an airline.

They’re literally the most complained about airline in America and was in fact the only U.S. airline to make a list of the world’s worst airlines!!

They tout themselves as having the lowest fares cause they don’t bundle those “useless” things like free drinks, free carry-ons (bumping up fees for the holidays) and in-flight internet. They’re also kind enough to charge you outrageous fees for all checked baggage!

Well, their newest ad fits right in with their style.

It sounds like it was written as a joke by a 14-year-old intern, crumpled up, thrown away, then fished out of the trash by some marketing person who for some reason thought it would make a good ad. It reads:

“We’ve been waiting to hit 69 planes for years. It’s our favorite number – ever since we were twelve and found that magazine under our brother’s bed (the one with the fantastic articles). #69 is perfect: just the right size, with a cockpit that’s in your face (because it’s bright yellow). Use your mouth to spread the word: Spirit is in an even better position to get you where you’re going. We’re popping an epic Bare Fare in celebration! $69.00* round trip!”

We guess they thought there’s no such thing as bad publicity?

[ Related: Flight Skids Off Snowy Runway! ]

Anything to get the people talking right? Well sure, lets talk. Let’s talk numbers.

At the time of writing this, they have a 1/5 rating on Airline Quality, a 1/5 on TripAdvisor, 1/5 on Consumer Affairs, 1.5/5 on Yelp

Back to the ad, a spokesperson for Spirit commented on it, saying:

“It’s a real promotion. It’s not atypical for us to have these types of ads. Spirit isn’t your typical airline. […] Our ads are fun and often irreverent.

We have a long history of taking major, national news stories, or just things we like to have fun with and connecting them to our marketing. The vast majority of our customers think they’re funny, and accept them for what they are. We realize and accept that a small group of people might not think the same way.”

The number 69 isn’t a major news story and hasn’t been funny since 7th grade.

We really hope that when people see an airline ticket price that’s too good to be true, they carefully read the fine print.

No amount of unoriginal, sophomoric advertising is gonna change the fact that you really do get what you pay for: one of the worst flying experiences out there according to travelers everywhere.

Check out their ad (below) and cringe.

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Do U have any horrible Spirit stories? Sound off in the comments (below)!

[Image via Spirit Airlines.]

Mar 17, 2015 1:37pm PDT

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