Wheaties Cereal Speaks Out On Bruce Jenner’s Plans To Transition Into A Woman — Does The Company Still Support The Olympian?

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It feels like everyone is speaking out on Bruce Jenner these days!

On April 30, General Mills, the owner of Wheaties cereal, responded to Bruce’s announcement that he’s transitioning into a woman.

[ Related: Bruce Is Reportedly Returning To Motivational Speaking! ]

Obviously the statement was a big deal considering Wheaties played such an important role in the 65-year-old’s success.

Wheaties explained:

“Bruce Jenner continues to be a respected member of Team Wheaties.”

Aw, we’re glad to see GM supporting Jenner! Considering Bruiser spotlighted the cereal company with his sports legend status, we think it’s the only right thing to do!

We bet the continued outpouring of support means the world to Bruce!

( From Perez: Bruce stated in the interview to use “he” and “him” so we will do so in our coverage until that changes. )

[Image via General Mills/WENN.]

Apr 30, 2015 7:07pm PDT

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