It’s hard out there in the world of advertisement. To grab audiences attention these days, ads have to be in some way humorous, sexy or downright shocking.
A British bus company thought they had the perfect balance with a steamy new ad campaign — but the people who saw it didn’t agree!
The ads feature nude men and women holding up signs that say “Ride Me All Day for ├é┬ú3,” which many social media users deemed as objectifying men and women:
The company New Adventure Travel was only trying to promote a new bus route. But an online protest slammed the campaign and generated a ton of heat.
The company has since pulled the ads, and explained that the cheeky marketing was in hopes of appealing to a wider demographic:
“Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation├óΓé¼┬ªThere has certainly been no intention to objectify either men or women. Given the volume of negativity received we have decided to remove the pictures from the back of the buses within the next 24 hours.”
Ironically, the campaign did catch on to the “younger generation”… in the form of memes!
Young Brits satirically tied in the slogan “Ride Me All Day” with the U.K.’s recent election, wild animals, and even Harry Potter on his broom. LOLz!
Do U think the campaign was too controversial or people were too sensitive?
[Image via Twitter.]