If only Gidget, the Taco Bell chihuahua, was alive to see this blessed day!
On Tuesday, Taco Bell announced that the franchise is set to undergo a MAJOR upgrade — think alcohol, cool technology, and classier eateries! Woot!
The company revealed that it’s opening it’s first ever upscale cantina style restaurant in Chicago THIS WEEK. The new eateries won’t have drive-thrus and they’ll feature open-design kitchens. Not to mention the restaurants will also feature new technology like digital menu boards, television monitors, and an app where you can order and pay for your food via a smartphone! Perfect.
Oh, and did we mention booze? The chain will now offer beer, wine, and even sangria. Awesome!
The company elaborated on the huge rebranding, stating:
“Taco Bell is dropping the drive-thru, opening its kitchens, and using technology to create a new experience as the brand expands into urban markets. Taco Bell brings on the booze as it seeks to appeal to hip, young city dwellers and fend off popular rival Chipotle Mexican Grill Inc.”
Yep, it’s ON! We suspect this move is going to be a big hit!
So, are YOU excited for this development?