With changing times, companies quite often have to rebrand with new titles, logos and tag lines to try and stay “hip” and “cool.”
We guess that’s why ABC Family has decided to change their name to the absurd new title “Freeform.”
That’s right, the network that gave you Pretty Little Liars and The Fosters will now be the Freeform channel.
They made the announcement on Twitter (below) in a video with a ton of their stars saying:
ABC Family president, Tom Ascheim, talked about the reason for the name change saying:
“Freeform evokes the spirit and adventure of our audience. Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family.”
Part of the motivation for this change is to try and attract more “Becomers” — viewers between 14-34.
Really?! “evokes spirit” and trying to attract Becomers?! Sigh.
But don’t worry, if you hate the new name like we do, the official change won’t take place until January 2016.
This isn’t the first change for the network though as it was previously titled Fox Family and The Family Channel before becoming ABC Family in 2001.
What do you think? Do you dig Freeform more than ABC Family or should they have just left it alone?!