The movement — which focuses on increasing awareness of male breast cancer — has honed support from multiple celebs including Samuel L. Jackson who is a spokesperson for the cause.
According to the organization, over 70 men a year die a year of breast cancer. In a PSA for the campaign, the Avengers star shared:
“Men don’t just get man boobs, they can get breast cancer too, so when you’re thinking about copping a feel, cop a feel of yourself. Don’t be the strong, silent type. If unsure, say something.”
But Jackson doesn’t just talk the talk, the 66-year-old also took to social media to flash a little nipple and encourage others to do the same:
Checkin’ Myself before I Wreck Myself!! Taken #InTheNipOfTime All in aid of @One4theBoys Get Ur Nips Out! Your Turn! pic.twitter.com/1jaGDlK32m
├óΓé¼ΓÇ¥ Samuel L. Jackson (@SamuelLJackson) October 27, 2015
We love the cause, but we have to admit we were a little shocked by the close up!! LOLz!
Catching on, Ruffalo snapped his own shirtless pic (above) captioned:
“Men get breast cancer too. I’m supporting @One4TheBoys #InTheNipOfTime campaign. Learn more:http://www.onefortheboys.com”
They must be doing something right — we’re all listening!