Fine Brothers Cancel Their Plan To Trademark ‘React’ Videos Amid MASSIVE YouTube Backlash!

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All kinds of YouTube drama, y’all!

You probably know the works of Benny and Rafi Fine — AKA Fine Brothers Entertainment — if you’ve spent any time on the huge video platform.

The duo created a huge series of React videos about various pop culture and current events topics — including things like Kids React, and React Gaming — and they had in total more than 20 million subscribers on their YouTube channels… until this week.

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It all started at the end of last week when the duo announced they were trademarking the “React” theme and license shows to creators.

When news of their announcement came out, the YouTube community LOST IT, arguing that the two brothers didn’t invent the reaction format, and thus, didn’t deserve to trademark it and then charge the many YouTube channels that do similar videos.

At first, the brothers came out with a video addressing the backlash (below):

It wasn’t nearly enough.

In the process, the bros lost tons of their subscribers across all channels, finally forcing them to scrap their plans to trademark “React” in a message released by the pair on Monday:

“We’re here to apologize. We realize we built a system that could easily be used for wrong. We are fixing that. The reality that trademarks like these could be used to theoretically give companies (including ours) the power to police and control online video is a valid concern, and though we can assert our intentions are pure, there’s no way to prove them.”

Now, the brothers have rescinded ALL their trademark and licensing plans, as they are desperate to regain some of the subscribers they lost!

The duo continued:

“This has been a hard week. Our plan is to keep making great content with the help of our amazing staff.”

That’s going to be a tough task with all the angry viewers now fleeing their channels.

What do U think of this video controversy?!

[Image via YouTube.]

Feb 2, 2016 5:36pm PDT

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