Just the announcement that the 1989 singer was bringing her likeness to the smart phone universe sent Glu Mobile‘s stocks through the roof!
According to FactSet, the mobile company’s shares surged a whopping 29% Wednesday afternoon.
In other words, Tay’s name alone made Glu about $75 MILLION!
And that’s with no details of the game; imagine what will happen when that baby launches!
We’re no Christian Bale, but it seems like a pretty sure bet to us…
[Image via WENN.]