In an effort to boost ratings, the telecast was moved from its traditional Sunday to Monday night at the tail end of Presidents’ Day Weekend — as well as airing live on both coasts!
While the network’s broadcast was over three hours long, they hoped that giving audiences a more tech savvy show and a Monday night time slot would lead to stellar ratings.
But compared to last year’s show, the 2016 ceremony was├óΓé¼┬ª almost dead even with total viewers!
According to Nielsen’s ratings, the awards show averaged 24.95 million viewers and a 7.7 rating for adults 18-49.
These totals were a hair off from last year’s telecast, which averaged an 8.5 rating among adults 18-49 and 25.3 million viewers! That makes this Grammys basically even with total viewers, but lagging a teeny bit in the key demographic.
The other networks didn’t suffer too bad from everyone tuning into the Grammys — ABC won second place with The Bachelor, which averaged a 2.2 rating for adults 18-49.
Fox‘s The X-Files was barely edged out by The Bachelor, just by one tenth of a point.
NBC‘s new comedy block fell from last week — Superstore averaged 1.2 for adults, and Telenovela averaged 0.7 adults.
Were YOU one one of the nearly 25 million people who watched the Grammys live??