On Friday, the world famous makeup line announced she would be launching her own lipstick, Finally Free, as they unveiled the first campaign image (above).
How beautiful is that??
They posted it to Instagram, captioning it:
“@CaitlynJenner has fearlessly shared her transition with the world. Her new M├é┬╖A├é┬╖C Lipstick, Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M├é┬╖A├é┬╖C AIDS Fund Transgender Initiative, to further its work in support of transgender communities. Available in April in select markets. Read our exclusive interview NOW at maccosmetics.com/culture!#MACCaitlynJenner”
100% of sales — that’s amazing!
Plus, Cait is the first member of her family to ever front a MAC campaign! Take that, Kardashians and co.!
In her exclusive interview with the label, she actually shared how it all came about, admitting:
“M├óΓé¼┬óA├óΓé¼┬óC was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. M├óΓé¼┬óA├óΓé¼┬óC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.
Before I came out, the impression I had of M├óΓé¼┬óA├óΓé¼┬óC was, ‘That’s quality; that’s the good stuff.’ Not only is it the good stuff, but M├óΓé¼┬óA├óΓé¼┬óC also has the willingness corporately to use its reach to make a difference, to change people’s minds. To help raise funds for HIV and AIDS, and in our case, for trans issues.
And honestly, my ultimate fantasy ├óΓé¼ΓÇ¥ I never thought in a million years that it would ever happen ├óΓé¼ΓÇ¥ was to get involved with a makeup company. When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
It was only last week that she filed a trademark in order to sell makeup under her own name, so it sounds like she’s been inspired!!
While there aren’t many details on the actual lip color, Cait described it, saying:
“I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
And be sure to read her entire interview HERE to get even more deets on the exciting collab!
[Image via MAC Cosmetics.]