If we trust anyone to make a successful brand of weed, it would definitely be Wiz Khalifa!
As we told you last month, the Grammy-nominated rapper announced his partnership with RiverRock Cannabis to sell an exclusive line of regulated cannabis products specifically designed by Wiz himself — appropriately called “Khalifa Kush.”
“It was never really a goal of mine to get into the business, it developed over the past two or three years and became much more serious. My goal was literally just to get a weed card. But then I started figuring out what you can do, and it just started making sense. That’s when I started building my business around it. Now we’re at a place where I feel we’re going to be able to do something nobody’s ever done before.”
“You train yourself to be alright. Weed’s been helping me out for a lot of years, so when you see somebody who is functioning — I’m the perfect example of that.”
There’s no doubt Wiz always keeps us entertained — and he credits a lot of that to his online presence:
“My fanbase is always going to be with the internet, so I just try to find new ways to keep those people entertained. As a fan myself, that’s what I look for. I know people need content, they just need stuff to look at. I keep that in the front of my mind; that I always have to supply that.”
We appreciate it!
Keep doing you, boo.
[Image via GQ.]