Facebook has issued an apology after rejecting an advertisement featuring plus sized model Tess Holliday, claiming the photo depicts “body parts in an undesirable manner”.
The advert was promoting a talk show from Cherchez la Femme, an Australian group that holds monthly events with “an unapologetically feminist angle.”
Last week, the group said FB banned the ad that showed Holliday wearing a bikini, telling them it violated the company’s “ad guidelines”.
After CLF appealed the rejection, the social networking site’s ad team defended the decision, noting that the photo failed to follow their “health and fitness policy,” writing:
“Ads may not depict a state of health or body weight as being perfect or extremely undesirable. Ads like these are not allowed since they make viewers feel bad about themselves. Instead, we recommend using an image of a relevant activity, such as running or riding a bike.”
So being the clever group they are, CLF posted an image of a woman riding a bike — who also happened to be plus sized — to the page on Sunday, sharing:
On Monday, Facebook apologized for its initial rejection and determined that the photo does, in fact, comply with its guidelines. They wrote:
“Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads. This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad.”
Well, at least they corrected their mistake! Read the group’s post (below) to see FB’s ridiculous original rejection!
[Image via Cherchez la Femme/Facebook.]