American Red Cross’ Apologizes For Their ‘Super Racist’ Swimming Safety Poster!

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Normally, American Red Cross is an organization that does a lot of good and helpful things, but apparently they’re not so great at poster design…

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On Tuesday, the ARC apologized for a swimming safety poster they made that had been spotted in at least two Colorado hospitals. The poster, which labels kids as “Cool” or “Not Cool” depending on whether or not they are following the rules is diverse, but the problem is they pretty much label all the “Not Cool” kids all ALL the kids who aren’t caucasian!

Meanwhile all the white children are labeled “Cool.” Ugh…

The OBVIOUSLY racist poster was spotted by John Sawyer who posted the pic to Twitter (above) saying:

Well after receiving the message, Red Cross responded by removing the image from their website, Swim App, and the hospitals where it was spotted as well as issuing an apology saying:

“We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.”


We can’t believe this was even made! What’s more ridiculous a group called Black Kids Swim, a “resource for Black swimmers Advice from elite Black swimmers & coaches”, says the images have been in use since 2014!

We’re sure they’re happy about the actions taken so far, but as they should, they aren’t fully satisfied as they’ve taken to Twitter since the apology saying:

We DEFINITELY think this poster should be taken down and hope we don’t spot any more BLATANTLY racist images!

[Image via John Sawyer/Twitter.]

Jun 27, 2016 3:08pm PST

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