Their kash kow has run out of milk!
According to sources, E! is developing a daytime panel show that will rival programs such as The Talk and The View. This new series will center around celebrity news and gossip.
A network spokesperson confirmed the report by saying:
“We will be conducting a test run of our successful fast-paced, ├é┬¡water-cooler digital format in daytime later this month. This is completely unrelated to our successful slate of reality programming, including pop-culture phenomenon [├óΓé¼╦£Kardashians’], which remains one of the most-watched series in cable.”
Even though the Kardashians are still insanely popular, ratings for KUWTK have declined during its 12th season. It’s hard not to see a correlation between this downward spiral and the network wanting to branch out into new territories.
This isn’t the first time E! has experimented with a new format. Their first original scripted show — The Royals — was renewed for a third season this year.
Kris Jenner is going to be pissed!
[Image via E!.]