Calling all breakfast lovers!
We’ve got some exciting news for you as, this week, Ben & Jerry’s introduced THREE new ice cream flavors inspired by your favorite cereals. Yup, the beloved ice cream company launched “Froot Loot” (which tastes just like Fruity Pebbles), “Frozen Flakes” (which is obviously a nod to Frosted Flakes), and “Cocoa Loco” (which pays homage to Cocoa Pebbles).
AH-Mazing! In a recent statement, the company’s Flavor Guru Eric Fredette noted:
“So why combine ice cream and cereal? Because the sweet milk at the bottom of a cereal bowl is arguably the best part. We wanted to take our flavor concepts and make people feel like a kid again, which is how we landed with our Cereal Splashback flavors. There’s a flavor for every fan that will help bring them back to the prize-at-the-bottom-of-the-box days, watching Saturday morning cartoons in pajamas.”
LOVES it. Sadly, these exciting new flavors are only available at the company’s scoop shops. So, no grabbing a pint of Froot Loot at your grocery store… as of right NOW!
Not to mention, B&J’s new Cereal Splashback campaign is eerily similar to a soft serve flavor NYC’s Momofuku Milk Bar already offers. Hmmm, very inneresting.
Nonetheless, be sure to take a closer look at the new frozen treats for yourself in the promo video (below)! WARNING: You may get hungry after watching!
[Image via Ben & Jerry’s/Twitter.]