Not today, hipsters!
The yearly event took their case to federal court this week, arguing that Urban’s affiliate Free People is using it’s trademark for a number of their products online.
The festival-inspired merchandise includes Free People’s “Coachella Boot,” “Coachella Mini Dress,” “Coachella Pocket Tank” and “Coachella Valley Tunic.”
It’s important to note that Coachella DOES have an official partnership with H&M, so Urban can’t just sling around the name without permission.
The party in the desert is asking for unspecified damages and for UO to stop selling the items in question, while also putting out “corrective advertising” that doesn’t “[trade] on the goodwill and fame” of the event by using “Coachella” in product names and search keywords.
Seems fair enough to us!
[Image via Free People.]