Smart move, United Airlines.
As you surely know, the airline is still struggling with the backlash they received when aviation officers forcibly dragged a man, named Dr. David Dao, off one of their flights. This fallout has even affected the company’s presence at the Tribeca Film Festival, where they serve as one of the signature partners of the fest.
Apparently, the airline has pulled a 30-second ad which had been playing before several film screenings since the opening of the festival on April 19. It’s said audiences couldn’t help but laugh at the commercial for United Airlines’ Polaris Business Class as it painted the company as a doting, luxurious form of travel.
The Hollywood Reporter‘s John DeFore perfectly put it, as he noted:
“[The spot] touting United Airlines’ pampering of passengers drew so much derisive laughter it drowned out the next ad entirely.”
We bet! Festival attendees confirmed DeFore’s take on the situation, noting the ad played like a parody!
By April 21, the spot was pretty much MIA from the festival altogether. It’s said one attendee quipped:
“I wonder who thought that was a good idea.”
LOLz! The call to pull the ad was a “joint” decision between United and the TFF. Not to mention, festival spokesperson Tammie Rosen has since noted:
“United is a valued partner of the Tribeca Film Festival, and we are grateful for their continued support of our filmmakers and the arts.”
Way to stay neutral, girl! Regardless, be sure to ch-ch-check out the ad for yourself (below)!