Fyre Festival was doomed from the beginning.
About a week ago, word of the hot mess that was going down in the Bahamas took over everyone’s timelines — and now we’re learning more about what went wrong during the planning stages. Hint: EVERYTHING.
The Ja Rule and Billy McFarland “luxury” event promised “two transformative weekends” filled with supermodels and state-of-the-art villas… but hundreds of rich millennials and influencers flocked to the island getaway to find a FEMA disaster site and no music awaiting them. Bummer.
While Ja Rule has been facing a lot of the heat for the disaster, the employees say it was 26-year-old Billy who was making the decisions, along with 24-year-old chief marketing officer Grant Margolin.
“They did know. It’s so gross to me that [McFarland] says they were na├â┬»ve ├óΓé¼ΓÇ¥ they had been told at every point that it was impossible and they ignored it.”
“The infrastructure just wasn’t there. It had to be built. [Fyre] hired a bunch of professionals and the professionals told them it was impossible ├óΓé¼ΓÇ¥ and they couldn’t handle that, so they fired everyone. I think the statement they released is a slap in the face to the people on the island and the production company that did end up working with them. They just didn’t want to hear it.”
So, basically, the organizers fired any and everyone who said the festival couldn’t be done:
“They had fired a [previous production company], so we took a look at how much had been done ├óΓé¼ΓÇ¥ and there were so many red flags. Things like water [supply], bathrooms and other everyday structures that should have been in place six months before ├óΓé¼ΓÇ¥ none of that had been done. We all said to them, ├óΓé¼╦£It takes at least eight months to a year to produce a festival, you have to push the date’ ├óΓé¼ΓÇ¥ we stressed that and said that over and over. And they were like ├óΓé¼╦£It’ll be fine, it’s not that big of a deal.’ They kept making it seem like we were exaggerating. It was like they didn’t care.”
Clearly, they were too concerned with becoming “legends” to care about actual logistics:
“We said, ├óΓé¼╦£What you’ve promised [in statements and advertising promoting the festival] as opposed to what we’re even maybe capable of delivering in this amount of time is not the same. You’re going to destroy your brand if you try to have it on this date and don’t deliver what you promised. If you push the date a year, people will be upset. But once you deliver what you promised, they’ll get over it.’ But it was like they didn’t care: They literally kept saying, ├óΓé¼╦£We’re gonna be legends’ … I actually don’t think it was about money. I think they were just rich guys who had always been able to pay their way through things and pull them off somehow, and they just didn’t understand that the timeline was too short and they didn’t want to hear it. I think their friends and the people they wanted to have a good time ├óΓé¼ΓÇ¥ the VIPs ├óΓé¼ΓÇ¥ would be staying at [nearby] villas and resorts and on yachts and be safe, they didn’t worry as much about infrastructure and the everyday ticket-buyer.”
So aside from not getting festival insurance or having the medical team certified in the Bahamas, there was also zero concern for delivering on any marketing promises:
“The marketing person behind this entire thing is Grant. He kept saying in meetings, ├óΓé¼╦£I’m a marketing genius, I’m a prodigy ├óΓé¼ΓÇ¥ [the concerns] don’t matter, we’re gonna sell this and it’s gonna be amazing.’ He said that over and over and over. And after we went down to the Bahamas to assess the situation and we realized there was no possible way [the festival] was going to happen, he told the man who hired us that he wasn’t happy with [us] because we were a bunch of women who didn’t smile enough.”
This was obviously NEVER going to work out — but boy, are we living for all this tea!!
Hey, Billy, next time you wanna screw everyone over, make sure you get your people to sign NDAs, bb!