VOTE: Kmart Will Now Call ‘Plus-Sized’ Clothing ‘Fabulously-Sized’ — Thoughts??

Kmart

Kmart is getting in the body positivity conversation!

In a new move by the company, the department store will be changing the language it uses to refer to “plus-size,” and will be adding sizes to make it even more inclusive.

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Kelly Cook, Kmart’s chief marketing officer, told Women’s Wear Daily of the decision to change “plus-size” to “fabulously-sized”:

“When we reached out to our members on social media, they told us we needed to have a better assortment and that we should we call it something different. They absolutely love this whole mantra of ├óΓé¼╦£Fabulously Sized.’ We’re proud to provide this apparel, and we’re also proud about our price points.”

Here’s a powerful promo (below)!

What do U think of the shift?? Vote (below)!

[Image via YouTube.]

Sep 11, 2017 5:55pm PDT

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